Holography MarketPlace 5th, 7th & 8th Editions

Large Format Embossed Hologram

This is an excellent example of a large format embossed hologram. The image is 15.25cm x 22.8cm (6 inches x 9 inches).

The artist had a great idea with this creation. The artist realized that you only have the attention of the public for one or two seconds. The hologram, they realized, will attract attention for at least a second or two. So the artist selected a image that everyone would instantly recognize.  When you see the hologram, the image that instantly comes to mind is Mount Rushmore where the presidents faces are chiseled out of rock. The artist jumps on the thought and says "Rock Solid Security". The thought that runs through the viewer's mind is: "yeah, that's right - holograms are suppose to provide pretty good security". Of course, the company the artist wants to promote is a provider of holograms and their address is listed right there on the page.

This technique can be applied in a number of ways. The idea is simple. Pick a nationally know landmark or thought. Make a hologram of that item. Connect that image to your product with a one line phrase. You then have attention, message and product all delivered in just one or two seconds. The hologram gives you the "sizzle" - the one or two seconds of attention you need to get your message across. 

Please see the close up for further discussion.

It is not possible, of course, to demonstrate the characteristics of the hologram on the web but you can get the hologram by simply ordering the publication it is in (hmp5 or hmp7 or hmp8). You will get other artistic designs using holograms in the issue too. The cost is inexpensive ($20) and can be ordered here.