Package Design

This is a clever ad. The artist wanted to demonstrate how their business was good at making holographic images on packaging.

What they did was to make a complete box on the ad and allow the viewer to "pop" the box out of the ad and fold it up.

This same principal of having the viewer participate in the ad by folding it up or tearing it out can work well with the right subject. Read more commentary in the close-up

You can get a copy of the ad by simply ordering the publication it is in (hmp4) and you will also get a number of other ads using holograms that are in the book  The cost is inexpensive ($20) and can be ordered here.